Haas have unveiled the livery for their Ferrari-powered VF-23 in digital renders of the car that show the scale of new title sponsor MoneyGram’s presence.
MoneyGram’s logo will appear on the front wing, just behind the front wheels and also on either side of the engine cover, and the new red, black and white colour scheme is an extension of the MoneyGram branding. Several of the sponsors Haas attracted during the 2022 season now have an increased presence on the car too.
The livery reveal also highlighted the loss of 1&1, a sponsor who personally backed the team’s former driver Mick Schumacher.
Haas, who are going into their eighth season in Formula 1, will reveal the real VF-23 closer to the start of the season. Testing is due to begin in Bahrain in three weeks’ time.
Kevin Magnussen is going into his sixth season at the team. He is joined by Nico Hulkenberg, who makes a full-time return to F1 after previously being Aston Martin’s reserve driver. World Endurance Championship racer Pietro Fittipaldi will continue to be Haas’s reserve driver.
“It’s exciting to see our first livery unveiled together as MoneyGram Haas F1 Team,” said team chairman Gene Haas.
“We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin and Nico I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”
Haas is the first team to host a 2023 launch event. “I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” said team principal Guenther Steiner.
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“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside MoneyGram as our title partner. It’s an exciting time of year for F1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead.
“We really have something to build on following last year’s performances. The whole organisation has been working hard to reach this point and obviously in Kevin and Nico we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”
The VF-23 will make its first on-track appearance in a shakedown run at Silverstone on 11th February. It has not been confirmed who will be at the wheel for the car’s first kilometres.
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